Mid-Summer Market Shift

Mid-Summer Market Shift: What July’s Price Drops Mean for Sellers in Eau Claire

Remember when homes in Eau Claire were getting 10 offers the first weekend and selling for $30,000 over asking? Yeah… that was last year. And while the market’s still strong compared to pre-pandemic years, July is showing us a clear shift — and it’s catching some sellers off guard.

If you’re thinking about selling, here’s what you need to know about what’s actually happening out there, and how smart sellers are adjusting to stay ahead of the curve.

📉 What’s Happening Right Now in the Eau Claire Market

As we roll into mid-summer, one thing is obvious: more homes are hitting the market, and price reductions are picking up.

Buyers still want to move, but they’ve become pickier, especially with higher mortgage rates lingering. Sellers who price too aggressively are finding themselves sitting on the market for weeks… and then having to slash their asking price to regain attention.

In the past 30 days locally:

The number of active listings is up
The number of price drops increased week-over-week
Average days on market have stretched longer than we saw this spring
Multiple-offer situations are less common unless the home is priced sharply and move-in ready

Translation? Buyers now have options — and they’re watching market price drops like hawks.

💡 Why Pricing Right the First Time Matters More Than Ever

Here’s the tough love: your house isn’t competing with what your neighbor sold for last year.
It’s competing with this week’s price drop down the street.

In this market, overpriced homes don’t just sit — they get stale. And once a property’s been listed for 30+ days with no offers, buyers start to wonder what’s wrong with it. Even if you drop the price later, you’re no longer fresh inventory, and your negotiating power takes a hit.

Chasing the market down is one of the fastest ways to leave money on the table.
Sellers who price correctly from day one tend to get stronger, cleaner offers and avoid unnecessary price cuts.

🔑 3 Smart Moves for Sellers in July

If you’re planning to list your home in the Eau Claire or Chippewa Valley area right now, here’s how to stay ahead:

1️⃣ Get an Honest, Hyper-Local Pricing Strategy
Don’t rely on automated valuations or what your cousin’s friend’s neighbor got for their house last summer. Every neighborhood, style, and price point behaves differently in shifting markets. You need real-time, boots-on-the-ground pricing advice based on this week’s sales and active competition.

2️⃣ Offer Buyer Incentives
With more listings available, the homes that get attention are the ones that stand out. Think about offering closing cost credits, a prepaid home warranty, or a pre-listing inspection to show buyers you mean business. Small extras can tip the scales in your favor.

3️⃣ Prep for a Clean, Move-In Ready Showing Experience
When buyers have choices, they’ll skip the homes that “might need work” and flock to the ones that feel easy and move-in ready. Declutter, deep clean, touch up paint, and tackle minor repairs before hitting the market. It’s a simple way to make your home rise to the top of buyer lists without a major remodel.

📊 What This Means for You

This isn’t a doom-and-gloom market. It’s just a different market.

Homes are still selling — and for good prices — when they’re priced smartly and presented well. But the days of “name your price and get 10 offers” are behind us, at least for now.

If you’re thinking about selling, you don’t have to guess where your home stands. I’ll give you a straight-shooting market analysis, show you what buyers are seeing, and help you position your property to beat out this week’s price drops, not last year’s record sales.

📲 Let’s Talk Strategy

If you’ve been thinking about making a move or just want to know what your home’s really worth in today’s market, let’s connect. No fluff, no pressure — just facts.

👉 Call/Text me at 715-598-9900 or email me at [email protected]

Your house deserves a strategy built for this market, not last year’s. I'm here for you, when you're ready.